But behind every filter and moving element AR does the hard job of blurring the lines between digital and reality. Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks beautiful online, but might be too bright in your bathroom? For companies at any stage of growth, AppReal-VR makes a stellar partner to leverage augmented reality, VR development, and other emerging technologies for brand awareness, sales, and success. In 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners. There we can direct buyers’ attention to … As anyone who has ever shopped for cosmetics knows, choosing between the vast array of products available is time-consuming and difficult, and there are no guarantees of success. First, lets mention what Augmented reality isn’t: Virtual Reality and Augmented Reality are often confused or used interchangeably. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. BBN Times recently published an article detailing the advantages and difficulties of implementing Augmented and Virtual Reality in the construction industry. Buying a lure to sit in one’s coffee shop or bar is the very essence of augmented reality marketing. StubHub’s reliance on AR solved for a common customer problem -- as StubHub CTO Matt Swann points out, "We’re solving for real pain points, not just tech for the sake of tech. Videos you watch may be added... Healium App … 10 Real World Examples of AR Marketing Success 1. The Simmons Bedding Company, the company behind the popular Comforpedic and Beautyrest orthopedic mattresses, has successfully leveraged AR to help educate potential buyers on the selling points of their products. Today, Buenos Aires is on its way to becoming a zero waste city. It places a digital object in the physical space of the business, and invites players to come interact with the object… and patronize the business while there. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. By standing on a Hollywood star, visitors trigger an AR display on overhanging screens as a variety of dinosaurs walk up to investigate the humans. Topshop Kinect Dressing Rooms. Augmented reality (AR) as a marketing tool has received a considerable boost in recent months. The AR technology takes into account lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. If you want to dive deeper into virtual reality, you might enjoy this list of examples. Your email address will not be published. Timberland. Weather forecasters have long used green screens, a forebear of augmented reality, to add some interest to their discussions of heat waves and storm fronts. Aside from this lens, which is incredibly immersive for a mobile app, Netflix has also leveraged AR filters to promote its content. Marketing automation software. Augment really only does one thing, but it does it well. One of the more lighthearted augmented reality examples is PEZ Play, created by the candy company to gamify their collectible candy dispensers. Augmented Reality (AR) is a dynamic new space with myriad possibilities for intelligent marketing implementations. These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. The video below highlights just a few that were featured on apps like Facebook and Snapchat. Afterwards, a video of the bus shelter’s AR technology attracted over six million views on YouTube -- making it one of YouTube’s most viewed advertising campaigns. When a user sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information, including a cast list and a trailer. You may unsubscribe from these communications at any time. When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones. They were one of the first to adopt online tracking and shipment creation, and have kept their website and other online features on par with competitors in the private sector like FedEx and UPS. The park takes in over 2 billion dollars annually, and it’s no surprise that the park loves to use AR and other cutting-edge technologies in their attractions. Popular augmented reality examples and use cases in the business world 1. Augmented reality enables you to both visualize and interact with a space -- two critical functions when choosing how much you’re willing to pay for a stadium seat. One of the most popular tools used in AR marketing is the prosaically named Augment. Their platform is versatile enough to allow for trackers to be placed in print catalogs, for the purpose of “trying out” furniture or other items at home, or on more novel objects like stuffed animals, in the case of the wildlife park. Required fields are marked *, Copyright © 2020 AppReal-VR. You can apply it in different reports from advertising (https://invisible.toys/augmented-reality-advertising/ ) and entertainment to education. They set up a large Magic Mirror in Alexa Mall in Germany which was powered by Augmented Reality … Another augmented reality example in the medical field is for making nurse’s jobs easier in the hospital. Moviegoers can point their phones at a poster, either in the theater lobby or in magazines, and immediately bring up information that includes a trailer and cast info. Of course, the app also allows customers to easily buy tickets for the film. Augmented Reality for Product Marketing 1. on 7 Best Example Use Cases of Augmented Reality Marketing Campaigns Microsoft is … Additionally, Modiface’s augmented reality technology can show users the effects of months of skincare on their skin -- a visual they won’t find in-store. For example, communications and marketing team members create … If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion. these are some great examples. There’s a reason many women don’t buy makeup products online -- it’s impossible to know if you’ll like the lip color or foundation coverage if you don’t try it on, in-store. Augmented reality blends real-world digital data capture typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real-world. Augment – Enterprise AR PlatformSource: Augment.com. This enabled potential buyers to visualize their full experience before purchasing, and minimized the risk of paying for a subpar seat. They pioneered the use of mobile pay, allowing customers to pay for drinks using their phones starting in 2011, years before the advent of Apple Pay. ), Timberland stands out as a helpful brand by offering customers a fun and useful alternative. This is especially true when it comes to AR. This can cut … HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they’re at the movies, incorporated AR technology into their AMC app. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Shisedio Makeup Mirror. In July, they announced that they would partner with businesses to create “sponsored PokeStops”, taking money in exchange for spawning monsters at particular locations. Years ago, AR applications either existed only as a concept or had to be programmed from scratch at great … The video ends with the opportunity to order boxes, stamps, and other USPS supplies. It’s amazing. One of the most popular tools used in AR marketing is the... 2. AMC’s app is a great update to the time-honored, if stale, tradition of wandering around a theater lobby looking at posters while waiting to enter the screening room. Augmented reality: This is a term for basically placing content “into” the real world by way of, for instance, using your camera on your iPhone. Examples of Augmented Products Apple TV. How Big Is The Business Opportunity of Augmented Reality In Ecommerce or Online Shopping? 6. It’s a very simple concept, but Augment’s execution is flawless. The United States Postal Service is a surprisingly tech-savvy organization. We're committed to your privacy. By using augmented reality and other techniques and technologies to market causes and practices just as they do products, advertisers can help to save the planet. Home Depot isn’t the only home furniture store to use AR to create value for their users -- Lowe’s and Ikea have similar AR technology built into their apps. Bridget Dolan, Sephora’s head of innovation, appreciates the necessity of a long-term AR strategy. Augmented Reality in Marketing Apart from a few AR specific apps, an ideal example of augmented reality app is the popular social media platform, Snapchat. Augmented reality marketing was nearly unheard of 5 years ago, and today is de rigeur among huge organizations and tiny mom-and-pop shops alike. The technology is old enough and appeared interest only after the Pokemon GO and Google glace. 10 Examples of Augmented Reality in Retail 1. Social networks, such as Snapchat and … Using Kinect motion sensing technology, Timberland’s virtual fitting room allowed shoppers to see an image of their face, and a similarly-sized model body, in different outfits. To learn more about AR in marketing, check out this ultimate guide. The market conditions are highly competitive, and manufacturers and retailers must seize every advantage they can to capture the customer’s dollar. ... How Big Is The Business Opportunity of Augmented Reality In Ecommerce or Online Shopping? Pepsi allowed users to access an AR virtual window alongside the bus … And, when they do, they'll need to think creatively and innovatively about how they invest in it. Delivering a message when and where your audience wants to receive it is a critical component of a successful marketing strategy. Augment – A Versatile Platform for AR Marketing Apps. AR marketing analysts are already savvy to the opportunities offered by this technology. Clients create custom “trackers”, which are printed or on-screen icons, that are then scanned with a white labeled app to trigger a video or a 3D model overlaid on the real world. One of their best marketing stunts used augmented reality. If you’re anything like me, the idea of trying on items in the dressing room can sometimes deter you from shopping at all. [8] [94] … 3 examples of augmented reality for web marketing … Jamba Juice takes the trend even further, giving players 10% off a purchase if they show their game to the cashier. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Here, we’ll look at eight companies that use AR in innovative and inspiring ways. In early 2012, the “Everylove on Every Cup” campaign turned every Starbucks cup into a Valentine’s Day card. In 2015, Home Depot released their Project Color app, which uses patent technology to show users what a paint color will look like in their home. For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium, as well as nearby parking garages and concession stands. At the end of 2014, the organization launched their take on augmented reality marketing. Under the expert leadership of CEO Yariv Levski, AppReal-VR has won and kept happy clients in fashion, gaming, and of course, marketing. “We weren’t interested in just buzzy. If they’re interested in the movie after scanning, they can also purchase a ticket immediately, within the app. … That old standby of the local news broadcast, the weather, has shifted to include augmented reality in their presentations. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation. Deutsche Bank - Augmented Reality Marketing Campaign. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Traditionally, experiential marketing is a live interaction between a brand and its audience. In an interview with EMarketer, The Weather Channel’s Bill Dow brainstormed ideas for direct product placement in this new type of weather segment. Alternatively, augmented reality can be a remote view. See all integrations. The fun part of any AR campaign is the experience you get from watching things come to life. While fitting rooms might not be the end of the world (first-world problems? Mixed reality: … Premium plans, Connect your favorite apps to HubSpot. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3ed01f51-19c6-407b-9e52-c5d5d3f5efea', {}); Originally published Aug 28, 2020 5:00:00 PM, updated August 28 2020, 8 Innovative & Inspiring Examples of Augmented Reality in Marketing. Examples of 3D Augmented Reality Experiences Real Estate Business Card. Universal Studios, as well as being a popular theme park, has always doubled as a way for Universal to market their upcoming films and franchises. In Buenos Aires, that is exactly what happened. There are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging. Trackers are the simple images that 3D models can be linked to in Augmented Reality. We've done extensive research to find some of the best augmented reality marketing campaigns out there. While you can find numerous Augmented reality campaigns, I have listed out 5 really innovative Augmented reality advertising examples for you. One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. Augmented Reality … They also showcased their brand as a major player in innovation, particularly in the fast-food industry. Examples always work better than definitions, so here are 3 to start. If you’re anything like … The post office isn’t typically fun, so the app was a welcome opportunity to inject some humor and sizzle into the experience. The USPS AR app let users scan collection boxes (the big blue mailboxes) with their smartphones and be treated to a holiday display ranging from dancing penguins to Christmas lights. Augmented reality company Niantic Labs, creators of the game, were quick to capitalize on the trend. Facebook Messenger bots that support augmented reality features. Companies who have not yet come onboard with this trend may still be struggling to find the right application. Back in 2016, the company also introduced a “virtual view” option on their app, letting ticket buyers preview their view from their seats before purchasing. US-based movie theater chain AMC Cinemas has dipped their toe into augmented reality marketing with an AR app that keys off of movie posters. Augmented Reality Bakoma Charachters (Source: Lemon&Orange) Marketing can be very well brought onto the street or presented at the point-of-sale. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. By connecting their users with live social media content, Taco Bell successfully used AR to cultivate a stronger sense of community. It’s a really cool technology. Particularly for out-of-towners, the ability to virtually compare different seat locations adds a level of comfort for hesitant buyers. Unlike other examples in this article, Deutsche Bank's augmented reality marketing campaign engaged customers in an offbeat way and left a positive impact on them. All Rights Reserved, Have a VR/AR Project in Mind? There are many reasons for that, as clearly laid out by Digi-Capital analyst Tim Merel in his great video. In an augmented reality campaign sponsored by the city government, attendees to a concert were treated to an AR game in which they had to catch falling trash in a recycling bin. 7 Inspiring Brand Examples of Augmented Reality in Marketing. With Max Reality, a new software product by The Weather Channel, weather forecasts have been brought into the 21st century. Visitors used a dedicated Starbucks AR app to scan their cups and watch the design come to life, spreading wishes of love and the opportunity to purchase Starbucks gift cards. In advance of screening the show’s season premiere in Austria, the companies employed augmented reality … The monetization scheme of the app, in which users could buy lures to attract Pokemon to specific regions, was a boon for local businesses. For a lot of people, it's not an event you just show up for, it's kind of a bucket list item.". Examples… Posters, always an attention-getter, can now do much more than simply advertise the existence of a movie. Although the Pokemon GO craze has cooled if not ended entirely, its impact on local marketing will last for years. Your email address will not be published. Yariv Levski Talks Business and Life Experience on Business Blast Podcast, Build a Better Future with Augmented Reality for Manufacturing, Show and Sell: Virtual Reality Advertising is Coming, and It’s Going to Be HUGE, https://invisible.toys/augmented-reality-advertising/. http://wowso.me/ is also doing similar stuff…. The latte wizards at Starbucks have been leveraging technology in the pursuit of the perfect cup for years. With the lens shown in the video below, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks... 2. Austrian consumers were given the fright of their lives after TV network, Sky Austria, partnered with out-of-home ad firm and JCDecaux subsidiary, Gewista, to promote its zombie hit TV show, The Walking Dead. Augmented reality development, especially for marketing, requires expertise, planning, and flawless execution. AMC Theatres Leverages Augmented Reality for Marketing Movies… @cforsey1. Free and premium plans, Content management system software. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place. Trying on clothes can be pretty off-putting for many shoppers, especially those in a... 2. That is why companies big and small are now investing in Augmented Reality… Users can also find out which tools or products they’ll need to apply certain products. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete. Pepsi didn’t need to use AR to advertise their products -- instead, they trusted their consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around their brand as a result. 5 of the best Augmented Reality … ASOS – virtual catwalk. This is augmented reality marketing at its most impressive, the sort of experience that can only be achieved at a destination. “When it comes to augmented and virtual reality, it can only be successful if it’s truly useful,” Bridget told Glossy. Sephora’s use of augmented reality isn’t just helpful for users -- it also drives sales by appealing to Sephora’s more tech-savvy consumers, and encouraging those consumers to become brand ambassadors by recording and sharing their augmented reality experiences online. The following are illustrative examples of augmented reality. The company has landed clients ranging from Samsung to Paradise Wildlife Park. What if that coffee table doesn’t fit in your living room like you’d hoped? Stay up to date with the latest marketing, sales, and service tips and news. Mercedes-Benz realized that already when it began using an AR headset from Microsoft to train its global employees. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. In essence, the technology attracts attention. Man City – AR … A perfect example of using augmented reality to create buzz would be a Pepsi campaign situated at a bus station. Max Reality – AR and Weather ForcastsSource: business.weather.com. Asos is no stranger to mobile innovation, having previously integrated visual search into its... 2. has said that AR will one day be as important, Timberland created a virtual fitting room, AR feature on each Locos Tacos box and soda cup, Super Bowl LII, StubHub introduced an AR feature, Pepsi installed AR technology in a London bus shelter, YouTube’s most viewed advertising campaigns, 5 Ways Augmented Reality (AR) Is Transforming Retail, The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels. Some of the earliest cited examples include augmented reality used to support surgery by providing virtual overlays to guide medical practitioners, to AR content for astronomy and welding. Augmented Reality marketing uses – ModifaceSource: Modiface.com. More than once, I’ve said, “I’ll buy it, try it on at home, and return it if I don’t like it,” just to avoid the hassle of carrying a pile of clothes into a dressing room line. The app offers camera masking filters that allow users to augment their reality … Using AR, Modiface lets buyers “try before they buy”, simulating a full application of makeup or months of skin care in the space of a moment. Augmented reality makeup “mirrors” have been a fixture in Sephora and other cosmetics retailers for several years. What is Augmented Reality. While they have similarities, they do vastly different things. Home Depot. Views can be direct views of what is physically in front of you augmented with effects and information. Today, companies like Modiface use AR to completely map the user’s face and re-render it as a photorealistic 3D object. The most popular example of this is Pokémon Go. For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Max Reality uses AR to seamlessly integrate 3D imagery into televised weather news, bringing animated rain clouds, snowstorms, and even traffic maps and humidity graphs into the space formerly occupied only by a weather man or woman. While a number of brands still can't access AR quite yet, marketers can still take a note from how these brands creatively implemented a new technology into their content marketing strategies. This allows the mirrors to accurately show the precise effects of makeup and even extended-time skin care regimens on the face. Manufacturing: 3D augmented reality saves time and money In industries like the manufacturing … It’s great that augmented reality develops. They run the gamut from the splashy to the practical, and they each make excellent use of AR to get their point across. in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? Pepsi’s campaign highlights the effectiveness of AR when a company truly knows their audience. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. Despite slow integration … Although they began by simply superimposing a splash of color onto a photo of a customer’s face, the technology has greatly advanced since then. Banner ads, known as ARDP (Augmented Reality Digital Placements). Offering augmented reality can also … Over the years, they have also launched a number of amazing marketing campaigns that used the latest technology to wow visitors. To market season two of the Netflix original series Stranger Things, the streaming company launched a series of AR/VR lenses on Snapchat. 14 examples of augmented reality brand experiences 1. IKEA and Wayfair are just two retailers that are helping customers visualize furniture and products in their home thanks to augmented reality technology. Hope you enjoy! AppReal-VR, based in Ukraine and operating globally, has years of experience and is ideally suited to bring any AR marketing campaign to fruition. Ultimately, as the media landscape changes and technology gets more advanced, marketers at business of different sizes might have more opportunities to implement technology. Therefore, we’ve compiled ten of our favorite augmented reality marketing examples. And as always, attention leads directly to customers. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9250c9ad-08a1-4f8c-8bc5-08b250052eb3', {}); Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? As any marketing professional knows, it’s not always about profit. We Are Here to Discuss, 10 Real World Examples of AR Marketing Success. Free and premium plans, Customer service software. Sephora understands this struggle, and created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera.

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